Money makes the world go round. Money is the lubricant and the fuel that drive the unsustainable capitalist economic model through the capitalist money-churning machine. Money can act as a medium and money can also act as the motive when it is treated as wealth or profit. The effect of money as a medium is neutral. It can be used to fund unsustainable and red economic practices or sustainable and G.R.E.E.N. ones and the medium itself is non-distinguishable. On the other hand, the effect of money as a motive can be corrupting, harmful and even destructive as evident in the current capitalist world.
Therefore, it is very important to separate the two. When the money is used to fund unsustainable and red economic practices in the traditional capitalist economy, it becomes what we call red money because it is draining the lifeblood of the Earth. When it is used to fund sustainable and G.R.E.E.N. economic practices in the NATORZ economy, it becomes G.R.E.E.N. money because it represents a growth medium that nourishes the lifeblood of the Earth. Right now, all the red money and G.R.E.E.N. money are mixed together and there is no way to track which is used for what. In an ideal world, all the money should be G.R.E.E.N. and that should be NATORZ’s ultimate goal if we want to save the world. Therefore, the NATORZ economy will support only sustainable and G.R.E.E.N. economic practices, so the G.R.E.E.N. money can stay G.R.E.E.N. and will never be used as red money. The process of turning all money G.R.E.E.N. in circulation and keeping them G.R.E.E.N. is called G.R.E.E.N.-laundering.
How do we go about to do that? The concept is similar to the model of a local currency or community currency, e.g. Burlington Currency Project, where the designated currency can only be used at designated economic enterprises and nowhere else. NATORZ can either create a new currency or continue to use the existing currency but somehow distinguish it from the red money. Creating a new currency involves a lot of time and resources which are always limited, so it may be more practical to stay with the existing currency first. A G.R.E.E.N. financial network and infrastructure, like members in the Global Alliance for Banking on Values, can be and should be solicited or established in the very beginning to orchestrate, facilitate and manage the implementation and on-going operation of the G.R.E.E.N.-laundering process and other financial processes in the NATORZ economy.
With a fixed supply of money, if the G.R.E.E.N.-laundering movement is successful, NATORZ can possibly: in the best case scenario, starve and eliminate the red money beast; or in the next best case scenario, slowly eroding and minimizing the harmful effects of red money. It can do so by first disrupting the vicious cycle of red money and corruption by siphoning off some of it, then diverting and sequestering the red money into the G.R.E.E.N. money pool by investing directly into the NATORZ economy, and eventually G.R.E.E.N.-laundering, recycling and absorbing the red money totally into the quarantined G.R.E.E.N. money pool. Then we can develop and ramp up our own money multiplier effect in our parallel NATORZ economy that is sustainable, self-sufficient and resilient.
If we manage the G.R.E.E.N. money with the blockchain technology on a transparent platform with a distributed ledger, there will be many other advantages, like enhanced security, transparency, accountability, etc. This best part is that we can also possibly root out most of the secretive, underworld, criminal, illegal or illegitimate money and their enterprises that are set up for nefarious, disgraceful, abominable or reprehensible purposes and where money is the root of all evil; so that they will have nowhere to hide. It will deliver a one-two punch, by reducing and possibly eliminating the money flow for their operations, and thereby reducing and possibly eliminating their negative impacts on our society.
So, how do we distinguish the G.R.E.E.N. money from the red money with no physical difference? We have to trace and keep track of all the money circulating through the NATORZ economic enterprises. We believe that we can do so by first certifying the ‘natorized’ economic enterprises and then recording and managing all their financial transactions. Just like the organic food labels or the LEED (Leadership in Energy and Environmental Design) certification, a third-party certifying body or organization can set standards and benchmarks, process and approve applications, audit and assign status, etc for NATORZ. Luckily, there already exists such an organization, called B Lab, which issues B Lab certification or B Corporation certification that aligns with NATORZ’s G.R.E.E.N. standards. As of September 2016, there are already 1,863 “certified B Corporations” across 130 industries in 50 countries. With our G.R.E.E.N. banking and finance network and infrastructure, different financial instruments, e.g. prepaid card, debit card, credit card, automatic payroll deduction, online money transfer, electronic and mobile payment, digital wallet, etc., can be utilized and created to trace and track all G.R.E.E.N. money and expedite the G.R.E.E.N.-laundering purpose.
Let us imagine what if…